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5 Tips, Tools and Tricks for Understanding User Intent

Last updated: 06/27/2017

5 Tips, Tools and Tricks for Understanding User Intent Think key words are all-important in a Google search? Actually, key words are secondary to consumer intent. Image credit:

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Four ways brands can boost retail channel sales through content

Last updated: 06/27/2017

Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number of brands and products, their attention spans are shorter and split be

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Snapchat, Facebook, Holland & Barrett: Everything that matters this morning - Marketing Week

Last updated: 06/27/2017

A new Snapchat feature that reveals users’ locations has been raised as a concern by police who fear it could be encourage stalking and put vulnerable people at risk. The featur

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IBM/Dept. of Commerce Study Urges Brands to Talk Online About CSR

Last updated: 06/26/2017

There’s a reason cash register receipts for a cup of coffee are often a foot long. It’s the same reason renting a car, taking a commercial flight or staying in a hotel results

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Is Your CEO Listening To You?

Last updated: 06/26/2017

Is Your CEO Listening To You? by Thomas Barta . Customer Leadership Pioneer & Author August 28, 2015 Quick Take Research shows marketing’s influence in organizations is shrinkin

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4 Highly Effective Ways To Generate Website Traffic

Last updated: 06/25/2017

It doesn’t matter how well-designed your website, how entertaining and informative your content, or how wonderful your offer if you don’t have website traffic. Without website

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Content: The Atomic Particle of Marketing – Book Interview - Heidi Cohen

Last updated: 06/25/2017

Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals o

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IPG chief executive Michael Roth talks Amazon, Cannes Lions, his rivals and pricing issues

Last updated: 06/25/2017

InterPublic Group’s chief executive Michael Roth took time to catch up with The Drum and discuss a few of the industry trends taking place during this year’s Cannes Lions festi

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Uproar Over Publicis Pullout Leaves Cannes Lions Scrambling

Last updated: 06/25/2017

Written with reports from Brian Braiker, Lindsay Stein, Jack Neff, Laurel Wentz and Ann-Christine Diaz. Arthur Sadoun's goal was to steal some of the Cannes spotlight from Google,

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Local Artist's Colourful Kickstarter Campaign

Last updated: 06/25/2017

20 June 2017 Local Artist's Colourful Kickstarter Campaign Over the past few months I've been struck by the tweets of an artist I'm following on Twitter. His work stands out, it's

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