Latest Articles


Printer Maintenance: A COVID-19 Priority

Last updated: 08/07/2020

If your printing business is like many others, the ongoing COVID-19 pandemic has required you to take extra precautions for the health and safety of your employees and visitors....

Read full article


Meeting Cross-Platform Client Color Expectations

Last updated: 08/07/2020

Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Color control is an ever-present challenge in the printing industry, a quality-focused area...

Read full article


Five Traits of a Problem Solver vs Order Taker / PromoJournal - Industry News

Last updated: 08/07/2020

Seems like a pretty cut-and-dried decision, right? Do you take orders all day or do you help people solve their business or personal challenges? Are you like the person behind...

Read full article


Want More Clients? Focus On Your Personal Brand

Last updated: 08/07/2020

How would it feel to run a competition-proof business? Wouldn't you just love to have your client roster full? How about a waiting list of hot prospects impatiently longing for...

Read full article


6 Social Media Best Practices for Brands

Last updated: 08/07/2020

Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to...

Read full article


The Secret Ingredient to Create the Best Employer Brand: Purpose

Last updated: 08/06/2020

Every company is created with a purpose. Whether you’re determined to create the best raincoat on planet Earth, or provide secure payments that get people paid faster, it’s...

Read full article


How to Present Your Personal Brand So That People Remember You

Last updated: 08/06/2020

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number...

Read full article


4 Ways to Plan for the Future of Your Brand

Last updated: 08/06/2020

One of the hardest and yet most valuable things you can do for your brand is to plan for the future of your brand. Yeah, I know. Just handling the day-to-day strain involved in...

Read full article


How Landing Pages Impact Quality Score on Every Ad Platform

Last updated: 08/06/2020

In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not...

Read full article


How to Get Your Brand Ready for the Launch of Instagram Reels

Last updated: 08/06/2020

TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral...

Read full article