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Strategizing and putting together that online business website

Last updated: 06/12/2019

The online world is filled with opportunities for people who are willing to put in the time and effort. Do you have dreams of becoming the next Jeff Bezos (Amazon) and building...

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No More Likes on Instagram: What the Channel’s Experiment May Mean to Your Social Media Marketing

Last updated: 06/12/2019

Instagram likes have always been a way to measure the success of your Instagram posts. Before business accounts were a thing, likes were the only way to know whether people were...

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Brand Partnerships: An Underrated Audience Building Strategy

Last updated: 06/12/2019

The concept of collaboration isn’t something new when it comes to the business environment. Brand partnerships involve forming an alliance between two or more brands. The end...

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The Battle of The Stories: Should Your Brand Use Facebook, Instagram, or Snapchat Stories in 2019?

Last updated: 06/12/2019

Over the past two years, we've seen the rise of social media stories.  It started with Snapchat: they introduced the 24-hour, disappearing Stories feature in 2014 and it...

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6 kick-starter digital marketing steps for your small business | Lisa Giovine

Last updated: 06/12/2019

So, you’ve dreamt of owning and running your own business for years. The cute corner store florist, the mobile mechanic, a fast-paced creative agency – whatever your choice...

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6 Best Value Promotional Products | HALO Branded Solutions

Last updated: 06/12/2019

Promotional products continue to be a successful component of any marketing campaign because of their low cost and high ROI. According to the Advertising Specialty Institute...

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Why Organic Search Optimization Is Essential

Last updated: 06/12/2019

Paid advertising has gained popularity for its ability to quickly capture the attention of new customers, but organic search remains the most effective way to draw interested...

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10 Smart Hotel Marketing Strategies to Increase Bookings

Last updated: 06/12/2019

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over...

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How direct-to-consumer brands are using social to scale - Marketing Week

Last updated: 06/12/2019

Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives,...

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Brands Still Allowing Ads To Serve On Unsafe Sites

Last updated: 06/12/2019

Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform. Among that total, 57% say the solution they...

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