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Articles about advertising


3 Reasons Why I’m Confident That Media Still Has a Promising Future

Last updated: 08/17/2019

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

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How Marketers Can Create More Comprehensively Inclusive Strategies

Last updated: 08/15/2019

For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would...

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How Brands Can Thrive Amid Consumer Distrust

Last updated: 08/15/2019

The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word...

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How Consumers Feel About Remarketing - Marketing Charts

Last updated: 08/12/2019

Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the...

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Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Last updated: 08/10/2019

Twitter discovered and fixed issues with users’ ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising and...

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3 Ways We Can Shake Up Traditional Approaches to Marketing

Last updated: 08/05/2019

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued...

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3 Areas Where Marketers Can Focus Following the New iPhone iOS

Last updated: 08/03/2019

Over the years, Apple has been relatively ad-tech friendly and has played nicely with ad networks and other key marketing players across the mobile ecosystem. That’s about to...

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The 5 Truths Needed to Create a Sustainable Brand

Last updated: 08/03/2019

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it...

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Advertising is in crisis, but it's not because it doesn't work

Last updated: 08/02/2019

Going to advertising conferences nowadays, I feel a bit like a man who has signed up to attend a poetry festival, only to find that most of the talks are about bookbinding. The...

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How Social Media Has Influenced Online Trading - Social Media Explorer

Last updated: 08/01/2019

Online trading, be it forex, stocks or crypto, has changed dramatically over the last decade or so. The advancement of the internet, the relaxation of regulations and the...

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