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Articles about advertising


Good to Great: Build a Village Through Relationships - Tamara McCleary -

Last updated: 01/16/2019

Good to Great: Build a Village Through Relationships August 31, 2014 by Tamara McCleary 1 Comment Welcome to Part 4 of my blog series on Going From Good to GREAT.  If you...

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The Top Advertising Agency Associations and Networks for New Business

Last updated: 01/16/2019

FUEL LINES Fueling Ad Agency New Business Through Social Media On Demand Agency Expert Webinar Series: email The Top Advertising Agency Associations and Networks for New...

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The Event Organizer’s Guide to Online Marketing and Advertising

Last updated: 01/15/2019

In this guide, you’ll learn how search engine marketing, display advertising, and retargeting campaigns can help you promote your event more effectively than traditional...

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GDPR mayhem: Programmatic ad buying plummets in Europe - Digiday

Last updated: 01/14/2019

The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early hours of...

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Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players

Last updated: 01/13/2019

It looks like there could be two surprise beneficiaries of the European Union's sweeping General Data Protection Regulation: Walmart and Target. That's because advertisers are...

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How to use domain names for marketing - Search Engine Land

Last updated: 01/13/2019

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their...

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Twitter has a new plan to challenge Facebook and Google in programmatic advertising

Last updated: 01/10/2019

Twitter is recruiting publishers to help it move deeper into programmatic advertising and challenge the duopoly. The company has set up a cryptic landing page asking publishers...

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Who Wants a Market Downturn? These Investors Actually Do.

Last updated: 01/09/2019

Who Wants a Market Downturn? These Investors Actually Do. Some venture capitalists are rooting for a market dip to calm Silicon Valley’s overheated start-up scene. Vini Letteri,...

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Business needs truly progressive leaders

Last updated: 01/09/2019

When I was pregnant with my first child, I was sent to cover an event for female leaders in marketing that was designed to inspire the next generation of creative talent. This...

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4 ways Facebook should improve in 2019

Last updated: 01/08/2019

There are lots of things I wish Facebook would do in the new year. Stop all political advertising, since trying to enforce easily gamed rules seems to have been more trouble...

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