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Everything Google revealed at its annual advertising event

Everything Google revealed at its annual advertising event

Google unveiled new tools that could bring more transparency to its online advertising operations and showed off new data programs that work directly with brands through...

12 Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

12 Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...

Designing an Authentic Emotional Connection - Advertising Week

Designing an Authentic Emotional Connection - Advertising Week

By David Alexander, Creative Director & Head of Studio at The Frameworks and Rose Stewart, Design Director at The Frameworks Emotions are what make us human, bring people...

Why we care about video advertising

Why we care about video advertising

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year,...

The Rise of Diversity and Female Leadership in the Advertising Industry - Advertising Week

The Rise of Diversity and Female Leadership in the Advertising Industry - Advertising Week

Alongside being a mother of four, Charlotte is Executive Vice President and Chief Human Resources Officer at Adform, the global advertising platform that claimed the 92nd spot...

Apple is planning to shake up its massive services business to push further into streaming and advertising

Apple is planning to shake up its massive services business to push further into streaming and advertising

Apple's Eddy Cue is discussing restructuring its $76 billion services business to make a bigger push into lucrative areas like streaming and advertising, and has already...

Amazon is building an advertising behemoth — and it's coming for Facebook

Amazon is building an advertising behemoth — and it's coming for Facebook

This is the first in a 10-part series publishing over the coming days that examines Amazon's booming advertising business: The people driving it, the ripple effects on other...

Recognizing the subtle signs that point to possible ad fraud

Recognizing the subtle signs that point to possible ad fraud

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to...