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Articles about branding


Brands that describe themselves as 'brave' must be banished to Room 101

Last updated: 06/19/2019

There’s a new buzzword in the marketing industry and it’s getting out of hand. It’s time to gain some perspective. Harveys is gearing up to launch its latest furniture...

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Facebook appoints multiple agencies to lead flagship brands in marketing model shift

Last updated: 06/17/2019

Facebook has restructured its agency model, adopting a broad spread of top global agencies from ad land to lead each of its apps. Ahead of the Cannes Lions Festival, the tech...

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Three Ways Brands Can Leverage AI For Predictive Advertising

Last updated: 06/17/2019

We live in a world that is becoming more personalized every day. Consumers have come to expect experiences that are tailored for them — especially when it comes to engaging with...

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10 Excellent Rebrand Examples That Give New Life to Old Brands – Digital Branding Institute

Last updated: 06/17/2019

An old brand can absolutely learn new tricks. Here are some stellar rebrand examples that prove rebranding can save a digital brand. Everyone loves an inspirational makeover,...

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How co-working brands are transforming the way businesses work

Last updated: 06/17/2019

From global behemoth WeWork to independent spaces catering for the creative community, co-working brands are generating serious attention as flexible working explodes in...

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Consumers Ready to Reward Brands That Take Stands

Last updated: 06/17/2019

When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by...

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3 Advertising Strategies That Can Be Applied to Your HR Department

Last updated: 06/16/2019

In today’s fast-paced world, it’s rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by LinkedIn...

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Are brands measuring the impact of creativity?

Last updated: 06/16/2019

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned”...

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How Lululemon Builds Community To Create an Iconic Brand - SIMON MAINWARING

Last updated: 06/16/2019

While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel...

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Three Types of Events That Will Fuel Sales for Your Brand

Last updated: 06/15/2019

In our digitally driven world, the human element of your brand can easily get lost. Which is why events can do wonders for your sales—because nothing can replace the rapport...

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