Articles about branding


Brand Marketing During Coronavirus: What You Need to Know

Last updated: 05/21/2020

When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual...

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9 Tips to Build Your Brand Awareness

Last updated: 05/20/2020

There are over 1 billion websites on the internet (according to Netcraft’s January 2020 Web Server Survey). So how does a solo entrepreneur, or any business for that matter,...

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How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward

Last updated: 05/17/2020

How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward Twitter Facebook LinkedIn Flipboard 0 Past couple of months during this COVID-19 outbreak, the world...

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How to Market Your Brand in Times of Uncertainty

Last updated: 05/17/2020

Be sure you’re reading this because you want to make changes. The times of uncertainty are not easy for all of us. But they give us a boost to move forward and evolve the...

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How Will Improvements To Programmatic Ads Help Publishers?

Last updated: 05/15/2020

Incorporated Society of British Advertisers The Incorporated Society of British Advertisers (ISBA), a U.K. trade group representing 3,000 brands, last week published a report...

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5 Reasons Why Your Company Needs a Crisis Management Plan

Last updated: 05/14/2020

By now, several weeks into the pandemic crisis (in the U.S. specifically), we’re all pretty intimately aware of what it looks like for brands to handle (or mishandle) the news...

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Quirky Facts Regarding Brand Popularity Around The World

Last updated: 05/14/2020

Quirky Facts Regarding Brand Popularity Around The World Quirky Facts Regarding Brand Popularity Around The World Everything Entrepreneur May 11, 2020 Branding , Everything...

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How to Future-Proof Your Brand with the Help of SEO

Last updated: 05/13/2020

 /  24 seconds ago Unfolding global events and shifts in the economy suggest your marketing strategy may need an about-face. It’s time to find new marketing strategies to...

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5 Strategic Tips for Creating Videos for Your Brand

Last updated: 05/10/2020

Creating great videos is not just a matter of having the right tools but executing the production flawlessly. A great video can be ruined by poor audio. On the same note, a...

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Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?

Last updated: 05/09/2020

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand...

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