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Articles about branding


How to Outsmart Facebook's News Feed (and Build a Better Brand)

Last updated: 01/15/2019

When Facebook announced they were overhauling the entire news feed, I was as shocked as the next brand-expert. Brands and publishers were all but banished from the news...

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How To Find Your Voice and Unleash Your Best Work

Last updated: 01/15/2019

You have gifts to share with the world and my job is to help you get them out there. From our summer holiday, that is. Gotta say, it was a blissful two weeks. I basically did...

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YouTube is setting up an 'Intelligence Desk' to weed out dicey content before it raises bigger brand safety concerns

Last updated: 01/14/2019

YouTube is trying to get its act together in the wake of its brand safety crisis, setting up an "Intelligence Desk" to weed out dicey content before it spirals out of control...

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News Feed FYI: Helping Ensure News on Facebook Is From Trusted Sources | Facebook Newsroom

Last updated: 01/13/2019

Last week, we announced major changes to News Feed that are designed to help bring people closer together by encouraging more meaningful connections on Facebook. As a result,...

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9 Key Video Advertising Tips from Facebook

Last updated: 01/12/2019

Facebook has published a new list of tips on video optimization across both Facebook and Instagram, providing specific notes how to generate best response with video campaigns...

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The Ultimate List of Instagram Hashtags – Digital Branding Institute

Last updated: 01/12/2019

Instagram hashtags can help make your Instagram content do some serious heavy lifting. So, here’s a huge list to help you reach and engage your ideal social media audience...

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Innovation: How can brands keep up with unpredictable audiences?

Last updated: 01/12/2019

In a rush to stay relevant to keep up with the changing consumer needs and expectations, many brands are investing in new technologies to help them innovate. But does the key to...

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These 9 retail brands are the ones to watch in 2019

Last updated: 01/09/2019

These 9 retail brands are the ones to watch in 2019 Share These 9 retail brands are the ones to watch in 2019 Alexander Spatari | Getty Images Lauren Thomas | @laurenthomasx3 16...

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Advertiser Survey Shows Upheaval in Industry

Last updated: 01/09/2019

Hey, Martin Sorrell: Here's the good news. A new survey of hundreds of marketing executives by Advertiser Perceptions ranks WPP the best agency holding company. Now for the bad...

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9 Of The Cheapest (and Best!) Makeup Brands You Won't Find in the Drugstore

Last updated: 01/08/2019

When we talk about the virtues of drugstore makeup the obvious champions are affordability and accessibility — being able to run into the CVS/Duane Reade/Walgreens on the corner...

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