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Articles about branding


6 Brands That Expertly Tap Into Humor in Their Marketing

Last updated: 08/22/2019

As the old adage says, “Laughter is the best medicine.” That’s why humor is a great ingredient to bring any marketing campaign to life. When done right, sprinkling a bit of...

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A Creative With A Burning Passion For Branding

Last updated: 08/21/2019

“The greatest thing about pursuing a career that has value and meaning is that I don’t have to segment my personality into my ‘work self’ and my ‘out of the office’ self. I can...

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Brand Inconsistency: Why It Happens and How to Fix It

Last updated: 08/19/2019

Marketers talk a lot about surprising and delighting their customers, but when you ask the customers themselves, they actually prefer consistency. In arecent survey, 41 percent...

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Why brands constantly email to ask how you feel about them

Last updated: 08/18/2019

Brands send emails. Brands send, by some estimates, more than half of all the emails that are sent worldwide. The cashier at Urban Outfitters recently asked me for my email...

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What You Need To Know About Brand Storytelling

Last updated: 08/17/2019

Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” ???? If so, this post is for you! We got the scoop from Ekaterina Walter and...

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How to Develop Your Company's Brand Voice With Social Media

Last updated: 08/16/2019

Anything your organization does — whether online, at events, or even internally — THAT is where you are displaying the brand voice. I don’t need to tell you how important your...

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What Does a Successful Brand Refresh Look Like? | Marketo

Last updated: 08/15/2019

Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As...

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3 Ways To Use Data For A More Humanized Brand Experience

Last updated: 08/13/2019

When thinking of data and the broader customer experience, we often think of a very impersonal set of numbers and figures. However, branded data that is analyzed through...

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Six Signs Your Brand Needs A Makeover - Be unforgettable.

Last updated: 08/13/2019

Six Signs Your Brand Needs A Makeover November 9, 2015 2 Comments Your consulting or advisory business is tooling along, but falls far short of the big platform performance...

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Three Ways To Drive Effective Brand Engagement With Influencer Marketing Strategies

Last updated: 08/09/2019

As a business leader, I am constantly looking for new strategies and cutting-edge methodologies and resources to help expand my own knowledge of driving effective take-to-market...

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