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Articles about branding


6 Steps Global Brands Can Take to Simplifying a Social Media Campaign

Last updated: 03/21/2019

Running multiple social media accounts can be challenging, especially if you’re a global business running those accounts across multiple markets and in several...

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How to make your business talkably different

Last updated: 03/20/2019

Word of mouth is the most important growth lever that we all take for granted This content was inspired by research and case studies contained in “Talk Triggers: The Complete...

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3 ways PR pros can grab coverage for B2B clients - PR Daily

Last updated: 03/20/2019

Not all of your stories are newsworthy. If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s...

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Trade Names vs. Trademarks: Knowing and Appreciating the Differences

Last updated: 03/20/2019

Whether you’re responsible for the marketing function at a small, mom-and-pop business or a large, international conglomerate, understanding the differences between your...

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How to Set & Achieve Marketing Objectives in 2019

Last updated: 03/17/2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth...

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Finding a Purpose That Makes Sense for Your Brand

Last updated: 03/17/2019

The announcement by the Association of National Advertisers late last year that brand purpose was chosen by its members as the 2018 Marketing Word(s) of the Year served as a...

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The Challenges Marketers Face Becoming Digital

Last updated: 03/17/2019

Study after study suggests that firms and marketers are having difficulty “becoming digital”. To better understand the nature of the challenge and what leading marketing...

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Brands Building Real-Life Connections With Increasingly Isolated Consumers

Last updated: 03/16/2019

There was a recent time when we thought that brands like Tom’s and Bombas had it all figured out — giving back in a clear way that consumers could understand, making those...

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It's Time To Recognize Social Media As The Marketing Marvel It Is

Last updated: 03/16/2019

When was the last time your CEO checked your brand’s DMs? (and if you don’t know what a “DM” is referring to, oh boy). How many people who work for your company follow you on...

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Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

Last updated: 03/16/2019

Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by...

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