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Articles about branding


3 Reasons Your Small Business Needs Social Media Automation

Last updated: 11/13/2019

According to research done by Digg, in one minute, there are about 1 million Facebook users logged in and 87,5000 people tweeting. There are also 3.8 million queries on Google,...

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What’s Your “WHY?” Discovering Your Company Values & Inspiring Brand Loyalty

Last updated: 11/13/2019

Think about the last advertisement that really left an impact on you. We’re not talking about that Rita’s Ice coupon in your inbox. Nor do we mean the billboard with that suited...

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6 metrics to track when measuring digital PR - PR Daily

Last updated: 11/12/2019

How do you really know if your digital PR is working? Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you...

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It’s Time to Start Maximizing Capability in Ad Transparency

Last updated: 11/11/2019

Marketing investment as a percentage of sales varies significantly from brand to brand. Direct-to-consumer brands looking to gain immediate sales can find marketing costs...

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Why are more and more digital agencies offering strategy as a service? – Econsultancy

Last updated: 11/08/2019

In its infancy, the industry was made up predominantly of full-service agencies, but for the last ten years or so specialist agencies have ruled the roost. In this period, it...

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How to create a stunning color palette, with just an image - Easil

Last updated: 11/08/2019

If you’re looking to create a color palette for your brand, or just for a particular graphic, we’ve got the tool to take the guesswork out of it. Welcome to color wizardry –...

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B2B E-Commerce Is Growing And Brands Need To Be Tech-Ready

Last updated: 11/04/2019

I once heard a barista ask a customer, after they ordered a macchiato, if they knew what a macchiato was. I found it odd at first, but in serving the general public, they...

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3 Ways To Use Your Story To Build A Stronger Personal Brand

Last updated: 11/04/2019

The biggest excuses I get from clients looking to build a premium personal brand are “I don’t have a story,” “my story is all over the place,” or “my story is not interesting...

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The Importance of Branding: 5 Principles

Last updated: 11/03/2019

Law The Importance of Branding: 5 Principles Besides selling a great product, what makes a brand memorable? Its logo? Its name? Its reputation among customers? The importance of...

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How Brands Can Generate Massive Revenue With Pinterest

Last updated: 11/03/2019

Pinterest is more than just a giant pinboard for collecting cool ideas and images; it lets you share your own inspired ideas — including photos and videos of products or...

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