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Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...

4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available...

5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...

Streaming Delivers Better TV for Brands and Streamers Alike - Advertising Week

Streaming Delivers Better TV for Brands and Streamers Alike - Advertising Week

The Game of Thrones prequel, House of the Dragon, has claimed the Iron Throne. Accruing HBO’s largest single-day viewership for a series debut, the show’s success is, in part,...

Messaging in the Metaverse: The Potential for Brands

Messaging in the Metaverse: The Potential for Brands

Metaverse is a word that seems to be on everyone’s lips these days—from Mark Zuckerberg to Chrissy Teigen to your own CEO—but what is it, why has it become such a buzzword, and...

Why Investing In Good Brands Makes Sense for Your Wallet

Why Investing In Good Brands Makes Sense for Your Wallet

Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their...

How To Make The Most Money On Clothes Resale Apps, According To Experts

How To Make The Most Money On Clothes Resale Apps, According To Experts

Be specific with your listings When listing your items, be as detailed as possible about the material, quality and color. “The more exact your description is, the more ‘likes’...

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend...

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW is putting away the NFTs and picking up AI. The annual tech, media and music festival will kick off Friday in Austin, Texas, and participants appear ready to pivot to new...

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...