Be specific with your listings When listing your items, be as detailed as possible about the material, quality and color. “The more exact your description is, the more ‘likes’...
03/16/2023
What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend...
03/16/2023
SXSW is putting away the NFTs and picking up AI. The annual tech, media and music festival will kick off Friday in Austin, Texas, and participants appear ready to pivot to new...
03/16/2023
How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...
03/11/2023
The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to...
03/10/2023
Contact 8 Step Event Planning Process Proficiency There's nothing easy about putting on an event. While some events go off with only a few hitches, a good many events end in...
03/10/2023
Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...
02/23/2023
What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a...
02/23/2023
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Since the launch of its...
02/20/2023
A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be...
02/19/2023
The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking...
02/18/2023
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year...
02/18/2023
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