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How To Create A Personal Branding Action Plan

How To Create A Personal Branding Action Plan

Personal branding is more important than ever. It can help you get a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by...

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their...

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As you battle through the throng of keen shoppers at the mall this Thanksgiving, you’d be forgiven for thinking Black Friday is the same mega consumer event it ever was. But...

Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

In Singapore at the start of the month, the Sustainable Apparel Coalition – a non-profit alliance that makes up over half the global apparel and footwear industry – convened for...

Livestream Shopping Delivers for Both Brands and Creators

Livestream Shopping Delivers for Both Brands and Creators

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from...

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity,...

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...

How To Bypass Big Brands Bidding Up Your Terms

How To Bypass Big Brands Bidding Up Your Terms

Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This...

TikTok SEO: How to Increase Your Discoverability on TikTok

TikTok SEO: How to Increase Your Discoverability on TikTok

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...

Update Your Approach to Recycled Fiber and Sustainable Packaging Through Leadership

Update Your Approach to Recycled Fiber and Sustainable Packaging Through Leadership

Many factors contribute to the success of a company’s sustainability goals. Some important factors include understanding the value of recycled fiber in the sustainability supply...

Reduce, reuse, recommerce: The first-rate benefits of secondhand selling

Reduce, reuse, recommerce: The first-rate benefits of secondhand selling

People have been reselling items for as long as they’ve been buying them. But the combination of climate change urgency, tightening personal budgets, and advanced e-commerce...