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50 Things You Should Know About Tumblr

50 Things You Should Know About Tumblr

Social Media 50 Things You Should Know About Tumblr Tumblr is one of the most popular social media platforms on the internet. Find out what makes it unique and why everyone...

Opinion: 3 Reasons Why Brands Should Leverage Live Sports

Opinion: 3 Reasons Why Brands Should Leverage Live Sports

Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance...

Is Style Over Substance Eroding Brand Value?

Is Style Over Substance Eroding Brand Value?

Branding: where marketing meets design is a creative flirtation from which lasting business results are born. At least that’s as it should be. But are brands and their...

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers...

The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships...

Outdoor Drinkware Brands Join Forces to Drive Supply Chain Sustainability

Outdoor Drinkware Brands Join Forces to Drive Supply Chain Sustainability

This week, four outdoor drinkware brands — Klean Kanteen, MiiR, Stanley and YETI — announced a first-of-its-kind partnership to identify opportunities and actions that will...

5 colour trends set to make waves in 2023

5 colour trends set to make waves in 2023

The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of...

  How brands can navigate today’s ‘messy’ consumer journeys

How brands can navigate today’s ‘messy’ consumer journeys

For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer....

How to Prepare: Brands, Social Media and the Holidays

How to Prepare: Brands, Social Media and the Holidays

Ah, to be in customer service at holiday time—really the first line of customer experience and brand reputation. In high school or college you may have taken a retail job during...

Why Bulk Content Creating For Social Media Saves You Time

Why Bulk Content Creating For Social Media Saves You Time

I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content...

6 PPC Strategies To Focus On Now

6 PPC Strategies To Focus On Now

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for...