How Marketers Can Upskill for the AI Economy
From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. As a resource for...
03/26/2024
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From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. As a resource for...
03/26/2024
The Internet has empowered us to sell globally and work from anywhere worldwide. But digital transformation does come with one big risk: Your site health. Most reputation...
03/19/2024
Data from digital marketing teams plays a crucial role in driving the bottom line for business September 12, 2022 Login to rate this article 0 International Chief Marketing...
03/16/2024
The importance of digital transformation has been acknowledged as being of immense importance in safeguarding an organization’s competitiveness and growth. Indeed, organizations...
03/11/2024
Customers still have high expectations for how companies deliver experiences. How good are they at applying insights from the data they have access to? Losing sight of the...
03/07/2024
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are...
03/05/2024
Metaverse in the realm of Digital Marketing 1 week ago September 14, 2022 In this Exclusive interaction with to Siddharth Devnani, Co-Founder & Director, SoCheers let’s explore...
03/01/2024
This is why I genuinely love seeing small businesses succeed online. SMB success, underdog story–it’s one and the same. One of my favorite examples is my favorite whisky bar in...
02/27/2024
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...
02/27/2024
Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention? Marketing’s role beyond the point of sale is a...
02/26/2024
After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...
02/22/2024
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...
02/21/2024