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How Marketers Can Upskill for the AI Economy

How Marketers Can Upskill for the AI Economy

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. As a resource for...

Monitor Site Reliability with Tools to Protect Against Downtime

Monitor Site Reliability with Tools to Protect Against Downtime

The Internet has empowered us to sell globally and work from anywhere worldwide. But digital transformation does come with one big risk: Your site health. Most reputation...

Data from digital marketing teams plays a crucial role in driving the bottom line for business

Data from digital marketing teams plays a crucial role in driving the bottom line for business

Data from digital marketing teams plays a crucial role in driving the bottom line for business September 12, 2022 Login to rate this article 0 International Chief Marketing...

Role of process mining in digital transformation - BusinessWorld Online

Role of process mining in digital transformation - BusinessWorld Online

The importance of digital transformation has been acknowledged as being of immense importance in safeguarding an organization’s competitiveness and growth. Indeed, organizations...

 Digital Experience as Customer Experience

Digital Experience as Customer Experience

Customers still have high expectations for how companies deliver experiences. How good are they at applying insights from the data they have access to? Losing sight of the...

Google Ads Audience Targeting: All 15 Options Explained

Google Ads Audience Targeting: All 15 Options Explained

When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are...

Metaverse in the realm of Digital Marketing

Metaverse in the realm of Digital Marketing

Metaverse in the realm of Digital Marketing 1 week ago September 14, 2022 In this Exclusive interaction with to Siddharth Devnani, Co-Founder & Director, SoCheers let’s explore...

38 Proven Digital Marketing Ideas for Small Businesses - Credo

38 Proven Digital Marketing Ideas for Small Businesses - Credo

This is why I genuinely love seeing small businesses succeed online. SMB success, underdog story–it’s one and the same. One of my favorite examples is my favorite whisky bar in...

Five Whys of Digital Marketing - B2B Marketing Blog | Webbiquity

Five Whys of Digital Marketing - B2B Marketing Blog | Webbiquity

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has...

Should Marketing Care More About Customer Experience?

Should Marketing Care More About Customer Experience?

Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention? Marketing’s role beyond the point of sale is a...

Local Digital Marketing: Creating an exceptional customer journey

Local Digital Marketing: Creating an exceptional customer journey

After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new)...

Why marketers should care about consumer privacy

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...