Articles about digital marketing


Marketers still struggle to build a unified source of data

Last updated: 05/24/2020

Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign...

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5 Key Strategies for Client Communication During COVID-19

Last updated: 05/24/2020

As the world grapples to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen, and we're seeing signs of a rebound in online advertising. For...

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How To Do Marketing In The New Economy

Last updated: 05/23/2020

The consumer is becoming an integral player in the products we market in the wake of that change. In the New Economy, the customer plays an integrated role in the...

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How to Boost Your Content Marketing Team's Efficiency

Last updated: 05/23/2020

42% of #marketing teams use #Agile to boost efficiency according to @AgileSherpas via @AlexNovkov @cmicontent. #research Click To Tweet Interest is one thing; launching a...

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Google Search 101: How the Knowledge Graph Works

Last updated: 05/23/2020

Google has published a refresher all about the Knowledge Graph and what goes into creating knowledge panels shown in search results. The Knowledge Graph is like a “giant...

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How to Build Empathy Into Your Landing Pages During COVID-19

Last updated: 05/22/2020

How to Build Empathy Into Your Landing Pages During COVID-19 0 0 The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses...

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How Can User Testing Platforms Drive Better Customer Experiences

Last updated: 05/22/2020

Customer Experience is an integral part of every business right now. According to Forbes, 81% of companies view customer experience as a competitive differentiator, yet many of...

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The benefits of using workflow and project management tools

Last updated: 05/20/2020

Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are...

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3 Digital Marketing Trends to Watch for in 2020

Last updated: 05/20/2020

In 2020, we will observe new marketing trends along with some current trends that are still effective: Chatbots – automatic personalized help; 2020 technologies breathe new...

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What Factors Do Influencers Consider Before Promoting a Brand?

Last updated: 05/19/2020

The popularity of using social media influencers in marketing campaigns has risen so much that it is a multi-billion dollar industry. You may have been told about the...

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