Articles about marketing


How Consulting Will Likely Change Because of the Pandemic

Last updated: 05/23/2020

If you work with consultants or have your own consultancy, take note: things are changing, fast. Threats -- or opportunities -- are right around the corner depending on how you...

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4 Ways to Determine If Now Is the Right Time to Launch Your Business

Last updated: 05/22/2020

Ideas for startups are often clouded in uncertainty during the best of times. In the midst of unprecedented global uncertainty, you might think it's best to shelve any such...

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Five Ways to Reinforce Customer Trust With Your Brand

Last updated: 05/19/2020

Without customers, your company doesn't exist. That's an especially terrifying prospect in an economy that keeps bottoming out. Revenue won't materialize without loyal...

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How to Be an Effective Parent and Scale Your Business At the Same Time

Last updated: 05/12/2020

Working from home and running a business while parenting is no small feat. I went from trying to ensure that my children and my business grew efficiently, to trying to ensure...

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Coaching Your Team Through Uncertain Times

Last updated: 04/28/2020

As they try to ride out the coronavirus pandemic, people are stressed and scared — nervous about others’ and their own health and the state of the world. For those lucky enough...

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7 Effective Tips To Improve Your Business Marketing Efforts

Last updated: 04/22/2020

Contact 7 Effective Tips To Improve Your Business Marketing Efforts It doesn't matter if you have the best products in the world. If you don't have a marketing strategy in place...

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Connecting The Dots Between Marketing Strategy And Sales Strategy

Last updated: 04/15/2020

There’s never a bad time to revisit marketing strategy, to gauge its effectiveness and make necessary adjustments. One of these adjustments is often a means of better aligning...

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3 Common Mistakes Companies Make With Their Social Ad Strategy

Last updated: 04/12/2020

With97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in...

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How to Elevate Your Presence in a Virtual Meeting

Last updated: 04/11/2020

We’ve made our coronavirus coverage free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. Even before the COVID-19...

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Supporting Customer Service Through the Coronavirus Crisis

Last updated: 04/11/2020

We’ve made our coronavirus coverage free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. Most managers are...

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