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Articles about marketing


Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links - Search Engine Journal

Last updated: 12/04/2019

Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. This topic was...

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5 Signs That Instantly Identify Someone With Good Leadership Skills

Last updated: 12/03/2019

Whether you subscribe to the notion that "everything rises and falls on leadership" or that "culture eats strategy for breakfast" (and, I might add, lunch, dinner, and the...

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4 Core Beliefs That Drive Motivation

Last updated: 12/03/2019

Anyone in a leadership position knows the challenges of managing a diverse group of personalities. However, it's just as important to understand your mental models -- or what...

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Google Offers 2 Tips for Improving Web Content - Search Engine Journal

Last updated: 12/02/2019

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. The question was asked about poorly...

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How to Create Content that Generates Exposure, Loyalty and Sales

Last updated: 11/29/2019

Most marketers do it wrong, but here are four top secrets for getting it right. Every business I know creates content, and for various reasons -- exposure, engagement,...

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7 Signs That Instantly Identify Someone With Bad Leadership Traits

Last updated: 11/26/2019

Do you work in a toxic environment under bad leadership? If you do, and you choose to keep your job, there comes a time when you need to hold up the mirror and decide if it's...

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6 Unexpected Habits of the Most Confident People

Last updated: 11/12/2019

Here's something you know. Being self-confident improves odds of success, whether you're a leader wanting to lead confidently, an entrepreneur, or someone just trying to learn...

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Instagram is Testing a Controversial New Way to Make Your Instagram Feed Less Toxic

Last updated: 11/12/2019

Instagram has a problem. Likes aren’t always good for business -; or for its users.  There’s a growing concern that the social media platform has negative effects on the mental...

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Optimizing customer retention will be a priority in 2020 – TechCrunch

Last updated: 11/11/2019

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have reset the way we size up subscription businesses....

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The 9 Types of People You Wish Would Stop Emailing You

Last updated: 11/10/2019

If you don't enjoy communicating via email, maybe it's because everyone has become so bad at it. When scrolling through my inbox, I come across nine distinct types of...

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