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Articles about marketing


This Heart-Melting Animated Short Shows the Intimate Power of Kindness and Compassion

Last updated: 03/01/2019

“It takes a village” may sound like a bit of a cliche, but it’s also true. Navigating this world by yourself is extremely tough; the right support can not only help you survive...

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How to Write Instagram Captions That Improve Engagement

Last updated: 02/28/2019

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to...

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How to Become an SEO Expert, According to HubSpot’s SEO Team

Last updated: 02/28/2019

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job...

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Facebook launches Lasso, its music and video TikTok clone

Last updated: 02/27/2019

Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. Available now for iOS and Android, Lasso is...

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My 7 attempts to caption this MarTech cartoon, but I bet you can do better - Chief Marketing Technologist

Last updated: 02/26/2019

Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote...

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Instagram prototypes bully-proof moderated School Stories

Last updated: 02/25/2019

Instagram is considering offering collaborative School Stories that only a certain school’s students can see or contribute to. And to make sure these Stories wouldn’t become...

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Data-Driven Content Marketing: Introducing the SEMrush Approach

Last updated: 02/24/2019

Content marketing is no longer the new black in 2018, as it has already become an essential part of any successful digital marketing strategy. However, many content...

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Amazon Is Now Giving a Free Masterclass In How to Negotiate and Win. (And Nobody Even Noticed)

Last updated: 02/24/2019

Amazon Is Now Giving a Free Masterclass In How to Negotiate and Win. (And Nobody Even Noticed) Amazon Is Now Giving a Free Masterclass In How to Negotiate and Win. (And Nobody...

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Is Your Company Not Fond of Your LinkedIn Activity? Here's How to Still Make It Work for You

Last updated: 02/23/2019

Some companies, particularly in more highly regulated financial services, restrict -- partially or entirely -- their employees' engagement on social media, including LinkedIn....

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Booksellers Protest Amazon Site’s Move to Drop Stores From Certain Countries

Last updated: 02/22/2019

Booksellers Protest Amazon Site’s Move to Drop Stores From Certain Countries Image The Antiquarian Booksellers’ Association’s book fair in 2013 in London. It said it was...

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