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Articles about marketing


Digital Transformation cartoon | Marketoonist | Tom Fishburne

Last updated: 02/12/2019

Click to email this to a friend (Opens in new window) Scott Brinker described this observation as “Martec’s Law” five years ago, but I think the same can be said beyond the...

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6 Tips for Writing Compelling Bullet Points

Last updated: 02/08/2019

Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas,...

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Facebook Says Russian Firms ‘Scraped’ Data, Some for Facial Recognition

Last updated: 02/05/2019

Facebook Says Russian Firms ‘Scraped’ Data, Some for Facial Recognition Image Facebook removed accounts associated with SocialDataHub and its sister firm, Fubutech. Their chief...

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12 Proven Content Promotion Strategies To Get More Traffic

Last updated: 02/04/2019

In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. As small businesses continue to invest...

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How B2B Audiences Engage with Business Content Online

Last updated: 02/03/2019

As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the...

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Why Everyone Is Leaving Your Website (And What To Do About It)

Last updated: 02/03/2019

A decrease in online user engagement is a significant and growing problem for businesses… The methods for finding and connecting with your ideal audience in a digital world are...

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Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content

Last updated: 02/02/2019

Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its fair share of horror...

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3 physical techniques to ease stress and boost your confidence

Last updated: 02/01/2019

Her whole body seemed clenched, even over the phone. Even though my client was calling at her regular time, she wasn’t using her “regular” voice. “How are you?” I asked her,...

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Should Sales or Marketing Own ABM?

Last updated: 02/01/2019

Call me biased, but as an ex-sales professional, I think sales needs to own the ABM practice. Thanks to the tsunami of new technologies and the accompanying power shift to the...

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Deliverr raises $7M to help e-commerce businesses compete with Amazon Prime

Last updated: 01/31/2019

When Amazon rolled out its membership-based two-day shipping service in 2005, e-commerce and customer expectations around fulfillment speed changed forever. Today, more than...

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