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This Copyright Lawsuit Could Shape the Future of Generative AI

This Copyright Lawsuit Could Shape the Future of Generative AI

The tech industry might be reeling from a wave of layoffs, a dramatic crypto-crash, and ongoing turmoil at Twitter, but despite those clouds some investors and entrepreneurs...

15 ways to secure your WordPress site

15 ways to secure your WordPress site

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure.  From using strong passwords and updating plugins to installing a security...

Are you a social media user or are you being ‘used’ by it?

Are you a social media user or are you being ‘used’ by it?

Are you a social media user or are you being ‘used’ by it? We are all social media users, but some of us are actively realising how social media is ‘using’ us. While the...

5 New Commandments For Product Marketing

5 New Commandments For Product Marketing

The following was previously published in an earlier version of Marketing Insider. Product marketers are more in demand than ever, as companies look for new ways to connect to...

Influencer marketing needs to clean up its act

Influencer marketing needs to clean up its act

One of the world's biggest celebrity influencer Kim Kardashian was penalised by the US Securities Exchange Commission (SEC) for inadequately informing her millions of followers...

Link juice: Is it the new snake oil of Google SEO?

Link juice: Is it the new snake oil of Google SEO?

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the...

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Every other year, the good people at Moz...

Best 2018 Super Bowl Ads, From Dinklage's Doritos to Sprint's 'Westworld' Moment

Best 2018 Super Bowl Ads, From Dinklage's Doritos to Sprint's 'Westworld' Moment

What a game,right? Those Patriots. Those Eagles! TRICK PLAYS! That's a Super Bowl for you. And the action continued during the commercial breaks, especially if you were...

What Does It Mean to

What Does It Mean to "Write for SEO" in 2018? - Whiteboard Friday

"Those who do not learn from history are doomed to repeat its mistakes" — it's a quote that's actually quite applicable when it comes to writing for SEO. Much of the advice...

Google Marketing Live 2022: Everything you need to know

Google Marketing Live 2022: Everything you need to know

Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements from this year’s event are heavy on...

Why you should give Google Analytics 4 a chance

Why you should give Google Analytics 4 a chance

There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels and works differently from what we’re all used to in...

4 technical SEO issues auditing tools won’t show you

4 technical SEO issues auditing tools won’t show you

Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true...