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Articles about marketing


Why Chatbots Could Be The Secret Weapon To Elevate Your Customer Experience

Last updated: 04/05/2019

As a consumer, how many times have you sent off an email to customer service only to never receive a reply? And how many times have you made a repeat purchase from a brand that...

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10 biggest brand fails of 2018

Last updated: 04/04/2019

Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don't piss people off. Here are some of the biggest mistakes...

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Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018

Last updated: 03/31/2019

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special...

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Google’s Pichai Faces Privacy and Bias Questions in Congress

Last updated: 03/29/2019

Google’s Pichai Faces Privacy and Bias Questions in Congress Image Sundar Pichai, an engineer who rose through Google’s ranks to become its leader three years ago, faced more...

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How Your Company Can Keep Up With Analytics Trends

Last updated: 03/26/2019

Data drives everything we do now. It's more than a reasonable expectation that everything we use from companies -- software, tools, platforms -- is more of a data play than a...

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Plenty Of Digital Transformation, But Not Enough Strategy

Last updated: 03/26/2019

That's the word from a recent survey of 450 executives by Celonis, which found a sizable number of executives aren't quite sure where to begin with the whole thing. At least 45%...

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What Great Data Analysts Do — and Why Every Organization Needs Them

Last updated: 03/23/2019

“Full-stack” data scientist means mastery of machine learning, statistics, and analytics. Today’s fashion in data science favors flashy sophistication with a dash of sci-fi,...

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Facebook Emails Show Its Real Mission: Making Money and Crushing Competition

Last updated: 03/23/2019

Facebook Emails Show Its Real Mission: Making Money and Crushing Competition Image Mark Zuckerberg, Facebook’s chief executive, played a central part in the emails disclosed on...

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too) - The Buffer Blog

Last updated: 03/18/2019

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends,  share updates about...

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The Professional Writer’s List of Transition Words & Phrases

Last updated: 03/18/2019

Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to...

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