Social Media best practice, trends, case studies - Econsultancy

• Read original article here

Econsultancy
Forgot your password?
Keep me logged in
Create your free Econsultancy account by clicking ‘ 'Register now’ below. It will only take a minute and will give you access to all our registered user content and our Econsultancy Pulse newsletter.
EMEA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com
 APAC: +65 6909 9150 | email: apac@econsultancy.com 
US: +1 212 971 0631 | email: americas@econsultancy.com
Social
The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM
B2B Social Media Best Practice Guide
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
More
Social Media Webinar
Bringing to life data from the Econsultancy  Social Quarterly  and recently updated  Social Media Best Practice Guide , this webinar provides an overview of the latest trends in social media, as well as the latest key updates across multiple platforms.
 
B2B Social Media Best Practice Guide
1. Introduction This report is a complementary guide to Econsultancy’s current suite of social media best practice guides, including Social Media Strategy, Social Media Platforms and Paid Social Media Advertising. It outlines the strategic approaches, use cases, considerations and useful guidelines for B2B marketers to consider when devising their social media strategy. 1.1. Executive summary […]
Social Media Strategy Best Practice Guide
Introduction This guide has been written to complement Econsultancy’s Paid Social Media Advertising[1] and Social Media Platforms Overview[2] reports. Its purpose is to provide a framework for developing a social media strategy and provide a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. About this […]
From the Blog
Twenty one year-old Kylie Jenner has been named the world’s youngest self-made billionaire , snatching the crown from Facebook’s Mark Zuckerberg who was 23 at the time he accrued the title.
March 11th 2019 12:00
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
March 8th 2019 15:48
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
March 7th 2019 16:45
16 August 2018 16:06
Seeking social statistics and market data?
From growth trends to reputation management, Econsultancy’s Internet Statistics Database contains all the latest social stats and market data for you to browse, save and export.
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
1 July 2017 13:41
Fashion brand Lipsy London strengthens its direct-to-consumer marketing strategy and sees a significant growth in sales from its site.
1 October 2017 13:21
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
1 June 2018 16:31
Gymshark has grown at an incredible rate since it launched in 2012.
February 27th 2019 14:34
Diesel’s new loyalty scheme makes everybody an influencer
The cost of customer acquisition for retailers has been steadily rising  for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.
February 27th 2019 10:20